Sabio Holdings Inc. (TSXV: SBIO; OTCQX: SABOF) (the "Company" or "Sabio"), a leading provider of connected TV ("CTV") and over-the-top ("OTT") advertising platforms validated by performance, is pleased to announce voting results from the Company's Annual General and Special Meeting of Shareholders ("AGM") held virtually on June 29, 2022.

Sabio Holdings Inc. (TSXV: SBIO; OTCQX: SABOF) (the "Company" or "Sabio"), a leading provider of connected TV ("CTV") and over-the-top ("OTT") advertising platforms validated by performance, today announced the appointment of Tim Russell as its first Chief Revenue Officer (CRO). Russell is a veteran leader with deep expertise in spearheading and scaling high-performing teams to deliver success through the company's next phase of growth.

Sabio Holdings Inc. (TSXV: SBIO;OTCQX: SABOF) (the "Company" or "Sabio"), a leading provider of connected TV ("CTV") and over-the-top ("OTT") advertising platforms validated by performance, is pleased to announce that it has been upgraded to begin trading on the OTCQX® Best Market ("OTCQX"). Shares of Sabio will trade under the ticker "SABOF" as of June 15,2022.

Sabio Holdings Inc. (TSXV: SBIO) (the "Company" or "Sabio"), a leading provider of Connected TV ("CTV") software solutions, validated by performance, today announced that its wholly-owned App Science™ ("App Science") business completed the process necessary to become "Verified by TAG" and included in the TAG Registry by the Trustworthy Accountability Group (TAG), an advertising industry initiative created to fight criminal activity and strengthen brand safety in the digital advertising supply chain.

Revenues of US$5.6 million in Q1-2022 compared to US$2.6 million in Q1-2021, led by a 294% jump in CTV sales and a 64% increase in mobile sales. Increase in credit line with Avidbank and cash on hand anticipated to provide ample working capital. Outlook for 2022 remains strong, despite the current macro-economic environment, as the current sales pipeline is the strongest in the Company's history.

Sabio Holdings Inc. (TSXV: SBIO) (the "Company" or "Sabio"), a leading provider of Connected TV ("CTV") software solutions validated by performance, is pleased to announce that it has won a Pollie Award from the American Association of Political Consultants (AAPC) in the Best Use of Digital Internet - Best Use of Television" for the AAPC South with the "Virginia is for Winners" campaign. Pollie winners represent the very best in political campaigning, campaign management, political consulting and design, and grassroots & advocacy have to offer. This is the second political award in recent weeks and the fourth Pollie win for Sabio.

App Science wins the Reed award for Innovation in Analytics | Reed awards are a major event in the Political Campaign Industry Conference | Political spending for 2022 is expected to be strongest ever for midterm elections

Sabio (TSXV: SBIO), a leading provider of digital TV advertising platforms validated by performance, means wise or experienced in Spanish. In this episode of TMX Presents: The Podcast, CEO Aziz Rahimtoola talks to TSX's Delilah Panio, Vice President of US Business Development, about how being underrepresented in the TV landscape provided the impetus behind the early beginnings of this now-listed TSX Venture Exchange issuer. Learn more about Sabio's funding story, how they weathered turbulent markets, and what they're fixated on now.

Sabio Holdings Inc. (TSXV: SBIO), a leading provider of CTV/OTT advertising platforms validated by performance, is pleased to announce its audited consolidated annual results and results for the fiscal fourth quarter ended December 31, 2021. Unless otherwise indicated, all amounts are expressed in U.S. dollars. • Sabio delivered record revenues of US$24.2 million in fiscal 2021 up 84% over fiscal 2020, led by a 10x growth in CTV revenues

Sabio Holdings Inc. (TSXV: SBIO) (the "Company" or "Sabio") is pleased to announce that further to its news release dated February 22, 2022, the Company has, through its newly formed wholly-owned subsidiary, Vidillion Corp. (formerly, Sabio Acquisition Inc.), completed the acquisition of substantially all of the assets of Vidillion Inc. ("Vidillion"), a U.S. based Streaming TV supply side platform (SSP) and technology provider for content creators (the "Acquisition"). The Acquisition was completed pursuant to the previously announced asset purchase agreement dated February 18, 2022 entered into between Sabio, Vidillion Corp. and Vidillion.

Sabio is pleased to announce that Aziz Rahimtoola, CEO and Sajid Premji, CFO of Sabio will host meetings with investors at the 8th annual AlphaNorth CEM Capital Event taking place in Nassau, Bahamas from March 25 to 27, 2022.

Over US$10 million in expected revenues over the 3-year life of the Contract Increasing momentum from existing customers for annual and multi-year deals Sabio Holdings Inc. (TSXV: SBIO) a leading provider of Streaming TV analytics, distribution and monetization solutions validated by performance, is pleased to announce that it has signed the largest contract in the company's history. The Contract represents the 3-year expansion of Sabio's existing partnership with a current customer. Sabio is also pleased to announce that it has signed multiple additional annual and multi-year deals across automotive, consumer packaged goods (CPG), and other verticals.

Sabio Holdings Inc. (TSXV: SBIO) a leading provider of Connected TV ("CTV") software solutions, validated by performance, is pleased to announce that it has entered into a definitive asset purchase agreement, will acquire substantially all of the assets of Vidillion Inc. ("Vidillion"), a U.S. based CTV supply side platform (SSP).

Sabio Holdings Inc. (TSXV: SBIO), (the "Company" or "Sabio") a leading provider of digital TV advertising platforms validated by performance, today announced the addition of veteran digital marketing executive Jon Stimmel as Chief Growth Officer. In this role, Stimmel is responsible to oversee strategic marketing, drive adoption of Sabio's demand-side platform (DSP), and increase awareness of AppScience's actionable campaign analytics.

Sabio Holdings Inc. (TSXV: SBIO) (the "Company" or "Sabio"), a leading provider of CTV/Streaming TV advertising platforms validated by performance, is pleased to announce record preliminary unaudited consolidated financial results for Q4-2021 ended December 31, 2021, and for the financial year ended December 31, 2021.

Sabio Holdings Inc. (TSXV: SBIO) ("Sabio Holdings" or the "Company"), the media and technology company that oversees CTV platforms AppScience® and Sabio, today announced Jennifer Cabalquinto has joined its Board of Directors ("Board"), effective immediately. A 25-year industry veteran, Jennifer is currently the Chief Financial Officer ("CFO") of 2K, and previously served as the CFO and Special Advisor of the Golden State Warriors.

Ever heard of “cuffing season,” when single people look for short-term relationships to get them through the cold winter months? According to analytics/measurement firm AppScience, it’s in full swing.

Revenue growth driven by a 7x increase in CTV Revenues and 38% increase in Mobile. Subsequent to the quarter ended September 30, 2021, Sabio Holdings Inc. completed its TSX Venture Exchange qualifying transaction with Sabio, Inc.

Sabio Holdings Inc. (formerly Spirit Banner II Capital Corp.) (TSXV: SBIO) ("Sabio" or the "Company") is pleased to announce that it has engaged the services of Generation IACP Inc

Sabio Holdings Inc. (formerly, Spirit Banner II Capital Corp. ("Spirit")) (TSXV: SBIO.P) is pleased to announce that the TSX Venture Exchange (the "TSXV") has published its final exchange bulletin in connection with the Company's previously announced qualifying transaction (the "Qualifying Transaction") resulting in the reverse takeover of the Company by Sabio Mobile Inc. ("Sabio"), a private company incorporated under the laws of Delaware.

U.S.-based Ad tech company Sabio, which will be known as Sabio Holdings Inc, is about to hit the public markets with an aim to bring its connected TV advertising solutions to a wider audience.

Spirit Banner II Capital Corp. (TSXV: SBTC.P) is pleased to provide an update on its proposed business combination transaction with Sabio Inc. It is expected the Proposed Transaction will qualify as the Corporation's "Qualifying Transaction" under the policies of the TSX Venture Exchange.

There’s an inherent problem in TV measurement: viewing is done by households, but measurement data is really only valuable if it tracks the viewing patterns of the individual people in the household.

With third-party cookies and other “traditional” means of identifying customers slowly fading into obscurity, marketers are looking ahead to the next generation of targeting tools. The latest to gain traction is the concept of “cohorts”—the practice of focusing on groups of like-minded customers rather than individuals. Sudha Reddy, VP of Product Innovation at connected TV advertising platform company Sabio, sits down with TVREV to explain how cohorts work, and the opportunity they present advertisers.

As television moves to an audience-based medium, with the addressability of digital, the use of data is becoming increasingly central to its growth. Beet.TV is producing a video series that will explore the use of various data signals by the leading innovators in the CTV space, on both the sell-side and buy-side. The series will explore various data signals including mobile, set-top box, TV sets (ACR), device IP, home IP and geolocation. ‍

As CTV adoption keeps growing, advertisers are finding it difficult to identify and manage reach and frequency, in an effort to avoid over saturating consumers with messaging over and over again. Brands working in concert with adaptive infrastructure both facilitate more valuable ad exposures and prevent wasted dollars by way of overexposure to a certain brand or ad creative. ‍

Sabio, a CTV targeting platform, said it hired Sajid Premji as its first chief financial officer. “We’re excited for Sajid to join the team as Sabio continues to experience growth alongside the emerging CTV industry,” said Aziz Rahim, CEO at Sabio. “In the coming months, we will be hiring to grow our New York office, as we continue to help the advertising industry bridge the gap between mobile and CTV.‍

Apple may have alarmed the ad industry about declining ability to target users by turning its IDFA (Identifier forAdvertisers) opt-in and app-specific. But what if other clues about smartphone usage could continue giving advertisers valuable signals about users’ identity? In this video interview with Beet.TV, Aziz Rahim, CEO of ad-tech software provider Sabio andApp Science, says alternatives could continue to be valuable.‍

Sabio, the mobile data-powered CTV platform, has announced the launch of its Universal Frequency Pixel (UFP) to address problems like cross-platform transparency in the advertising industry. Sabio’s UFPis refreshed hourly, giving advertisers near real-time decision-making insight into frequency of ad exposure, thus reducing duplication, over-saturation, and potential consumer frustration, which has recently been exposed as a major pain point for the industry.‍

App Science, the CTV insights business, announced its official launch. App Science correlates consumer behavior mobile data with connected TV data for individual households, resulting in richer, more sophisticated insights into audiences. The platform can be used to audit existing CTV ad campaigns, as well as develop more advanced audience segments for future media buys.‍

Looking at mobile data to understand how streaming TV ads are working makes a lot of sense and can help fill in gaps in marketer’s understanding of how their campaigns are performing, while also allowing brands to more wisely allocate their marketing dollars, running ads on mobile apps that people who have seen their ads are likely to use, and doubling down on streaming platforms that are driving the most traffic. That’s what’s so interesting about a new insights platform called App Science.‍

Last year digital ad fraud cost advertisers more than $23 billion globally. Now, these same problems are coming to a TV near you. That’s right, the same digital capabilities that have marketers salivating over CTV--granular targeting, impression-based measurement, to name a couple - are also opening the doors for fraudsters to start siphoning money away from advertisers.

Validated Publisher for App Science TV leverages Sabio’s know-how in the mobile space and a partnership with Moat by Oracle Data Cloud to root out invalid apps and traffic and deliver ads with high viewability rates in premium content.

Sabio, the media and technology company behind App Science®, today announced it ranked #216 on Deloitte's Technology Fast 500™. Now in its 25th year, Deloitte's Technology Fast 500 provides a ranking of the fastest growing technology, media, telecommunications, life sciences and energy tech companies - both public and private - in North America. Deloitte's Technology Fast 500 award winners are selected based on fiscal year revenue growth from 2015 - 2018. Sabio's grew 508% during this period.

If someone you’ve never met before, hands you their phone, and asks you to detect as much as possible about them simply from the contents of their phone, could you do it? Chances are, you’d be able to tell quite a lot about that person without even having to scroll through their pictures or examine their internet history. Learn how to use this type of behavioral data to inform your marketing decisions.

App Science® TV represents an unprecedented opportunity for brands to utilize the power of data to serve highly-targeted ad units on both TV and mobile formats to improve campaign performance and ROI.

As part of this new initiative, SABIO's clients now have the opportunity to donate all or a portion of their added value display impressions to a non-profit organization within SABIO's network. SABIO's list of non-profit partners address several deserving causes, from hunger and human rights to animal protection and the environment.

Inc. magazine has named Sabio as one of America's fastest-growing private companies. Sabio, the advertising technology company behind App Science®, ranked No. 836 on Inc. Magazine's annual 5000 list, the most prestigious ranking of the nation's fastest-growing private companies.

Sabio, the media and technology company behind App Science, announced it has been selected as the winner of the “Best Behavioral Targeting Platform” award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.

App Science® Labs, the research division of Sabio, the media and technology company behind App Science®, a proprietary machine learning platform that pairs observations of consumer behavior to corresponding data that inform marketing decisions, today announced the availability of research aimed to help better identify consumers with higher household incomes (HHI).

Sabio, the media and technology company behind App Science®, a proprietary machine learning platform that pairs observations of consumer behavior to corresponding data to inform marketing decisions, announced today the appointment of Joao Machado to the position of SVP of Product Marketing.

Sabio, the media and technology company behind App Science®, a proprietary machine learning platform that pairs observations of consumer behavior to corresponding data that inform marketing decisions, today announced it was recognized as the Pollie Awards Best Use of Mobile Technology category winner for the third year in a row.

Sabio’s unique approach to combining mobile data, device location and consumer behaviors provides brands with more effective targeting and greater prediction accuracy.

The Drum's 'Unsung Heroes' series is a celebration of the people in the industry who slog hard behind the limelight for their companies, brands and clients. As they are seldom in the spotlight for their contribution to the success of campaigns, this is their time to shine.

The App Science Lab in Hyderabad is a productivity multiplier, both as an engineering capability and also time efficiency—allowing Sabio’s development teams to operate seamlessly around the clock. Sabio’s App Science technology, a proprietary machine learning platform that pairs observations of consumer behavior to corresponding data that inform marketing decisions was developed in the US and continues to progress through collaboration with Sabio’s extremely talented Indian team to provide marketers a competitive edge through more effective targeting and greater prediction accuracy.

Every company wants to be able to predict the behavior of its customers, both to ensure the efficacy of their advertising and to sell more products in general. Artificial intelligence has often been touted as the way to give advertisers the ability to see in the future, so to speak, or at the very least detect the general trends amongst their target audiences that will then inform the way companies advertise and reach out to consumers. Any system that relies on AI, however, is only as good as the data you give it. Needless to say, it’s imperative that you input only the best data available, which means going beyond Nielsen surveys and information gathered from a select few, and embracing sources of information (such as mobile phones) that present a more holistic and nuanced view of each individual consumer.

Opinion: There is an appetite for ad content that puts the user in the front seat. Brands are always looking for ways to make their advertisements more engaging. Well, what’s more engaging than having the customer play a central role in the advertisement?

Amazon is dominating retail. That’s hardly a secret. As a result, established brands are struggling to maintain market share, and brick-and-mortar stores are bending over backwards to try and lure shoppers back in. Others have thrown in the towel, with Toys R Us as the most recent casualty of Amazon’s aggressive tactics.