Meet the Sabio Holdings leadership team that is ushering in a new era for the TV advertising industry.
Aziz Rahimtoola is co-founder and CEO of Sabio Holdings. He is an avid mobile evangelist who has held leadership roles with multiple media and telecommunications companies. In his role as CEO, Aziz is responsible for keeping the company and its employees focused on short- and long-term growth objectives. Prior to Sabio, Aziz was SVP at Opera Mediaworks where he helped foster revenue and product innovation. Other experiences include director roles at AT&T’s Adworks and NBCUniversal. He lives in Los Angeles with his wife and daughter.
Paula Madison is chairman and CEO of Madison Media Management LLC. An American journalist, writer, businessperson, executive, she is the recipient of several notable awards and accolades. She’s previously been named one of the most powerful African Americans in corporate America by Black Enterprise magazine and was included in Hollywood Reporter’s “Power 100.” She has four decades of experience in media management, C-suite management, and proven leadership at global companies, such as General Electric and NBCUniversal. She is also the former owner of the WNBA basketball team, the Los Angeles Sparks.
Carl Farrell is an accomplished global executive and board member with a portfolio of working with successful and innovative technology companies on a global scale. He is a proven leader who has held many senior positions where he delivered growth and value by bringing new technologies to market in large and small organizations. Past positions include being chief revenue officer of SAS Institute and more recently, president of Altus Group. Carl now spends his time as an investor in early-stage companies and sitting on the board of select companies in Europe and North America.
Muizz Kheraj has more than two decades of experience in technology, both as a software engineer and as an experienced advisor, supporting the capital market needs of middle-market entrepreneurs. He has held leadership roles at various technology and digital media start-ups and currently holds active board advisory roles within numerous bleeding-edge technology firms. He has led, managed, and closed an aggregate of more than $1 billion in transactions in the technology sector. Muizz holds a Master of Business Administration from the University of Southern California's Marshall School of Business, a Master of Science in electrical engineering from California State University, Los Angeles, and a Bachelor of Science in aerospace engineering from the University of California, Los Angeles.
A 25-year industry veteran, Jennifer Cabalquinto is currently the chief financial officer of 2K. Her prior experience includes being the CFO and special advisor of the Golden State Warriors. As a senior finance executive, Jennifer has a strong track record of maximizing enterprise value by optimizing financial operations. She is known for implementing and continually improving processes, controls, and strategies to provide a solid financial foundation on which companies can grow. Her career has steered the corporate finance function within start-up, turnaround, and rapidly expanding environments spanning sports and entertainment industries. Jennifer serves on the boards of the Boys and Girls Club of Oakland, KQED and the San Francisco Chamber of Commerce. She is also on the audit committee for Leadership Education for Asian Pacifics (LEAP). She is on the advisory board for San Francisco State University’s College of Business and SUNY Binghamton’s School of Management. Jennifer earned a bachelor's degree in accounting from SUNY, Binghamton’s School of Management. She and her husband reside in Oakland with their son.
Aziz Rahimtoola is co-founder and CEO of Sabio Holdings. He is an avid mobile evangelist who has held leadership roles with multiple media and telecommunications companies. In his role as CEO, Aziz is responsible for keeping the company and its employees focused on short- and long-term growth objectives. Prior to Sabio, Aziz was SVP at Opera Mediaworks where he helped foster revenue and product innovation. Other experiences include director roles at AT&T’s Adworks and NBCUniversal. He lives in Los Angeles with his wife and daughter.
As chief financial officer, Sajid Premji is responsible for leading the company’s finance organization. He joined Sabio with more than 15 years of progressive experience in accounting, finance, and capital markets in both Canada and the United States. He is a certified public accountant (CPA) and a chartered professional accountant (CPA, CA). Before joining Sabio, Sajid spent several years in the audit and assurance practice at a national public accounting firm in Canada and in the internal audit group at TD Bank Financial Group. Most recently, he held a senior-level position in the financial crimes compliance function at TD Securities (USA) LLC, a leading New York City-based investment bank and registered broker/dealer. Sajid resides in New York.
As chief growth officer, Jon Stimmel is responsible for driving marketing and PR strategy as well as enabling the company’s acquisition and revenue goals. He is a veteran digital marketing executive with over 30 years of experience leading agency teams for clients like Coca-Cola, Rocket Mortgage, Fiat Chrysler, General Motors, and Kraft. Prior to joining Sabio, Jon served as the chief investment officer at UM. In this role, he drove cross-channel buying strategy by applying market and consumer insights to create foundational partnerships for IPG Media brands and their clients. He also spent eight years on the corporate side of media at Unilever, where he drove digital transformation and branded content best practices for their iconic brands like Dove, Axe, Degree, and Lipton. Jon resides in Pelham, NY with his wife, his son, and their dog.
As chief revenue officer, Tim Russell is responsible for leading and growing the sales organization. He is also responsible for increasing Sabio’s brand awareness and enhancing Sabio’s Connected TV advertising product in the market. He joined Sabio with more than 28 years of TV and advertising experience, holding senior sales positions at Turner Broadcasting, Tennis Channel, Comcast, Meredith, and Tribune Media, to name a few. Tim lives in New York with his wife and three children.
As chief global expansion officer, Joe Camacho is responsible for overseeing the expansion of markets outside of the U.S. Prior to this role, Joe served as Sabio’s chief marketing officer where he oversaw marketing strategies for Sabio brands. Joe is a seasoned executive with production and sales experience that ranges from network broadcast television to mobile. Prior to joining Sabio, Joe was CMO of Latin American Multimedia Corp. He is an alumnus of San Diego State University’s School of Communication and Graduate School of Business. A Marine Corps veteran, Joe currently resides in Los Angeles where he invests much of his free time hiking and exploring the Gold Coast’s local beaches and mountains with his wife and two children.
As chief people officer, Humera Kassem is responsible for all aspects of the company's global human resources (HR) function, including compensation and benefits, talent acquisition and retention, learning and development, HR operations, and organizational development and effectiveness. She first joined Sabio in 2021 as a consultant and spearheaded the company’s human resources practices. Prior to being named the company’s first CPO, Humera served as an executive human resources consultant who helped companies maximize their potential by creating meaningful human capital strategies. Having more than 25 years of HR experience, her previous roles include chief people officer positions at Jamba Juice and GoodSmoke Restaurant Group. Before this, she held senior positions at Nationstar Mortgage, JCPenney, GE, Delta Airlines, and Coca-Cola. Humera lives in Dallas, Texas with her husband and daughter.
Simon Wong is executive vice president (EVP) for Sabio Inc and Vidillion, two of Sabio Holdings’ subsidiaries. In this role, he is responsible for leading product innovation, partnerships, inventory, marketing, and the companies’ growth efforts globally. Prior to his current role, Simon was EVP of Sabio Inc. He now also oversees Vidillion’s business operations. Simon has 10 years of digital advertising experience. His past roles have ranged from advertising operations and ad support to sales and business development. Simon joined Sabio in 2016 as director of advertising operations. Since joining, Simon has been instrumental in Sabio’s product strategy and facilitated the company’s transition from only offering mobile advertising to also CTV/OTT advertising. Simon's ability to lead the team and develop his vision for the product has allowed him to rise through the ranks to EVP. Simon lives with his wife and two children in Brooklyn, NY.
Helen Lum is executive vice president (EVP) at App Science®, one of Sabio Holdings’ subsidiaries. As EVP, she oversees all company business and growth strategies. Helen first joined the Sabio Holdings organization as a Sabio employee. As one of the first employees at Sabio, Helen has been an integral part of the company’s growth. Prior to her role as EVP, Helen helped build and manage Sabio’s global account and campaign management team, where she worked to integrate teams and improve processes for delivery of proposals, services, and insights for clients. She had a major role in facilitating the expansion of the company’s proprietary technology capabilities and launched the media-agnostic SaaS platform, App Science. She has more than 10 years of robust digital media and campaign management experience. Before joining Sabio, Helen assisted in spearheading the first mobile retargeting campaign in the industry and led campaign management teams at companies such as OperaMediaworks (AdColony) and Conversant. A native of Michigan and graduate of the University of Michigan, Helen now enjoys her warm SoCal lifestyle. She enjoys traveling and visiting LA’s newest restaurants.
As senior vice president (SVP) of engineering, Jason Tong is responsible for leading the engineering teams in California and India. He has been instrumental in the organization’s growth, especially in the development of our programmatic technology and App Science platform. Jason has more than 10 years of experience in mobile marketing, and he has extensive knowledge of ad serving, action tracking, and reporting. His specialties include LAMP, RTB, Ad network, performance marketing, and programmatic marketing. Jason attended California State University, Hayward and enjoys playing badminton.
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